![]() ![]() The trailer served to confuse gamers about the title’s direction and reaction was overwhelmingly negative. Other shots included nontraditional melee weapons such as a katana and a cricket bat. Note her prosthetic arm and blue face paint. While players had expected an authentic World War II setting, the first trailer primarily focused on the female soldier seen below. Players got their first look at Battlefield V in May with the drop of the official reveal trailer. EA data by YCharts Politics Injected Into Battlefield V Sales and engagement stats from the post launch weeks point to underperformance versus the now lowered analyst expectations and the revised company guidance. While the reviews for the new game mechanics and play style have generally been positive, the level of initial content and the new content release model is dragging down review scores and frustrating players. Alongside this announcement, full-year net bookings guidance was cut by $350 million dollars. At the end of August, the company announced they were pushing back the game’s release date from October until November “to deliver the best possible experience for gamers”. This year’s release, titled Battlefield V, suffered from consumer backlash as a less authentic portrayal of WWII was revealed over the summer. ![]() Though the broader technology market has suffered in recent months, EA’s outsized declines are caused by concerns over unit sales of the company’s tent-pole Battlefield franchise. Since peaking in July, shares of Electronics Arts ( NASDAQ: EA) have fallen over 45% and set a fresh 52 week low on Monday. ![]()
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